Myths & Misunderstandings - Can I over-protein my hair?

Myths & Misunderstandings - Can I over-protein my hair?

December 22, 2021

Can I over-protein my hair? Did you think that too? It’s a myth whizzing around the internet and popping up in forums, so let me explain. Healthy hair is essentially 97% protein and 3% water. Hair cannot be overloaded with protein but it can become so dehydrated with

Continue Reading

How to Stay Fit Without Ruining Your Hair

How to Stay Fit Without Ruining Your Hair

December 21, 2021

When people devote themselves to keeping fit, they can inadvertently damage their hair. Here’s what to watch out for and how to make keep-fit sessions the perfect opportunity for healthier hair.

Continue Reading

The ‘Drug Pushers’ of Haircare – Creating a cycle of need and addiction

The ‘Drug Pushers’ of Haircare – Creating a cycle of need and addiction

December 19, 2021

“What’s he going to tell us now?” I hear you say. “Taliban warlords make shampoo in their poppy fields! Colombian cartels launch new crack-cocaine conditioner!”

Not quite, but...

Continue Reading


How Hair Ages

How Hair Ages

December 18, 2021

It follows that I think about how hair ages. Why healthy roots become thin, dry, dull and split at the ends, before their time. Principles are the same in that we have what we are given, but even more so with hair.

Continue Reading

Hair Loss - Semantics and Misunderstandings

Hair Loss - Semantics and Misunderstandings

December 17, 2021

1. Miss X sees 'hair loss' as a whole hair having fallen out and gone.

2. Mrs Y interprets 'hair loss' as the hair still being there, but each hair half as thick, maybe split and broken too.

Both are right. But most people fear No.1 whilst suffering the most loss of volume from No.2.

Continue Reading

Cold Turkey for Hair

Cold Turkey for Hair

December 16, 2021

Most people choosing hair-salvation in LifeSaver get instant results. And used with its supporting cashmere protein shampoo and conditioner, the hair quality gets better and better over time,

Continue Reading


Lockdown! - What About My Fringe?

Lockdown! - What About My Fringe?

December 14, 2021

Whilst fringes look simple to cut, they are notoriously difficult to get right. And as more and more comes off trying to correct the errors, an unintended 'suicide fringe' may be the outcome.

Continue Reading

Lockdown! - What About My Colour?

Lockdown! - What About My Colour?

December 14, 2021

Not many of our clients will be wanting to go back to their natural colour. So here are some options in order of commitment. 

Continue Reading

Haircare Dirty Secrets #3 - Layering

Haircare Dirty Secrets #3 - Layering

December 14, 2021

Here we shine a light on some of the things the industry would rather you didn’t know. You’ll be better prepared for more conscious choices with a little knowledge.

Continue Reading


The Trouble with Beards

The Trouble with Beards

December 14, 2021

I’m not up for any Oscars, but we are launching some beard care products, and I like to be thorough, and test everything properly. That means I’ve got to live the beard. All the way from 5 o’clock shadow to full on Zeus.

Continue Reading

Why does my scalp itch?

Why does my scalp itch?

December 14, 2021

There are lots of reasons why scalps itch and here we outline some of the common ones, and how you can avoid them. There really is no need to suffer. If your skin is irritated...

Continue Reading

Did You Avoid these Mistakes in Lockdown?

Did You Avoid these Mistakes in Lockdown?

December 14, 2021

The world order has been turned upside down. Huge societal and cultural changes are in play. Are we laying down bad habits for the future? COVID won’t be forever…

Continue Reading