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January 14, 2022
This isn’t a foray into your personal hygiene 🙈. Just some insight into the term ‘CLEAN’ , which you may have come across in beauty as brands move away from harmful ingredients. Sticking to healthy ingredients is important with ‘rinse off’ products and even more so with ‘left on’ products.
Clean beauty generally means that the product is safe, non-toxic, and has transparent labeling of ingredients. Some of the more conscious niche brands are driving this, but there's still a lot of greenwashing in marketing presentation. Just because a product is natural, or organic, doesn't mean it's healthy or non-toxic.
We create clean products with mostly naturally derived ingredients, designed to allow the hair to shine its naturally vibrant best whether we’re aiming for sleeker smoother hair or fuller thicker hair. We want hair that’s always flexible, touchable, and natural feeling.
When people upgrade to our products, many comment on how they don’t have to wash their hair as often. This can be explained in three key areas.
Some of the products like the LifeSaver Pre-wash Treatments or the Scalp Range are particularly designed to help balance and regulate the scalp. Looking after the scalp area means follicles don’t get clogged up and sebaceous glands aren’t over-producing oils.
Many high street products use ingredients that attract dirt and pollution or clog the pores so scalps can’t breathe easily. Our goal is always towards the most naturally clean healthy radiant hair.
♥♥♥♥♥ A must - it’s fabI love the volume this little spray gives you without making your hair dirty. It's a must. - Marta
♥♥♥♥♥ Fab!Thicker Quicker is amazing for adding bounce to my bangs! Helps to lift without leaving my hair sticky or greasy. - Emily
♥♥♥♥♥ Lightweight and not stickyVolumising sprays normally leave my hair sticky and clumpy but not this one - I really enjoy using Thicker Quicker on my fine hair. - Stacey
♥♥♥♥♥ Fantastic productsI have been using this Thicker Quicker blow dry spray for the last 2 weeks, straight after using the Volumising Mousse. I spray this at the roots whilst using the mousse through the mid-lengths. My hair feels noticeably thicker, and my highlights look much fresher at the root. This product is not creating any build-up in my hair - it looks thicker, more vibrant and I finally don’t have to wash it everyday because I’ve found a product which doesn’t create build up and make my blonde hair look limp and dirty. – Natasha
♥♥♥♥♥ Styling staple!First time I’ve ever used a root lift spray and it’s easily become a styling routine staple. Gives me great natural lift without any sticky residue. Love it! - Avni Shah
♥♥♥♥♥ Fantastic Root LiftIt gives lift and volume and stops my hair looking so flat on the crown. There is no feeling of stickiness/crispiness on your hair either it feels very natural. Highly recommend. - Ann
Many ingredients that cosmetically disguise frizz, like heavy oils, plasticisers and silicone, also make hair lank and inflexible, so styles don’t last. Overuse of silicone has also been linked to increased hair loss.
♥♥♥♥♥ PerfectFabulous mousse, non-sticky and smells lovely. Ensures my curls and beach waves stay for days! - Laura
European brands are more advanced in the clean movement as the EU have banned about 1300 ingredients for use in personal care. Other jurisdictions have less regulatory oversight for what you put on your hair and skin; for instance, the more relaxed US had banned just eleven.
In America you can still find formaldehyde (a known carcinogen) in hair straightening treatments and nail polish, parabens (an endocrine disruptor that interferes with fertility) in widespread use. Even asbestos is still not banned, following manufacturer lobbying, and has even turned up in make-up. US legislation is a closer match to the EU on new chemicals coming to market but it ignores the thousands of toxins already in use.
January 19, 2023
January 05, 2023
December 10, 2022
Cold dry air outside, warm dry air inside; this seasonal pincer movement rips the moisture from the hairshaft leaving it thin, brittle and up to 3% shorter.
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