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January 14, 2022
It’s not ‘rocket surgery’ either, as George Bush allegedly mis-said. Only this month, 748 neurosurgeons and space engineers went through cognitive testing to see if the phrases – ‘It’s not rocket science’ or ‘It’s not brain surgery’ are deserved. Interestingly, while each showed specific strengths in certain areas, when averaged across six domains of intelligence, they were no more exceptional than the rest of the population.
First let’s understand why hair snaps or splits. Hair doesn’t split or break near the root. This is because the protein structure is complete and most likely fully hydrated. Healthy hair is 97% protein 3% water. In this condition, hair is supple, flexible and very resilient to pressure. It will flex, bounce around and settle back, and if you pulled it really hard when wet, it could stretch up to 50% in length and spring back to normal.
But hair outside the scalp is no longer connected to the metabolism and left uncared for it will slowly wither. The hair gets dehydrated, the protein structure breaks down, the hair thins and becomes drier. It loses its flexibility, and this thinner, dry brittle hair is more likely to snap under pressure. As the hairshaft breaks down further, the tips break apart, giving split ends.
People like to do a lot to their hair. Bleach it. Tong it. Tug it and tease it. Take it on sunny holidays without protection, drench it in salt water and chlorine pools. Coat it in plastic and silicone then expect it to perform when they need it to.
We all want to enjoy life to the full but there are safer ways to do all those things. And these lifestyle choices ‘take out’ from and deplete the hair. Most people don’t consider ‘putting back’ on a regular basis.
Such to say that outside of my own client community the general condition of hair I see is far worse than at any time in my 44-year career. It doesn’t have to be that way. Keeping hair protected, supple and flexible means it stays stronger, thicker and more lustrous. It looks way better, is easier to style and the styles last longer.
This illustration of a hair shaft shows some of the stresses that can drain the life out of hair
LifeSaver contains our unique complex of amino-acids and conditioning agents - Hydrabond Rx™. It penetrates deep into the hairshaft to repair bonds and protect from further breakage. Just apply twice a week or at least every other hair wash. It only takes a minute. With regular use you’ll notice less breakage and far fewer split ends.
★★★★★LifeSaver Pre-Wash Treatment - Amazing!Makes my hair so soft and moisturised. It’s in such better condition and I’ve only been using for a few weeks. I get less hair loss and my hair doesn’t get greasy so quickly. I’m in love with it! - Laura
★★★★★LifeSaver Pre-Wash Treatment - WOWI used this for the first time last night. I'd heard great things but it surpassed all my expectations! My hair was so shiny and frizz free. Can't wait to use it again! - Emma
★★★★★LifeSaver Pre-Wash Treatment - Love It!I really love this product! It's great that you can put it on in the evening and sleep in it and just wash it out in the morning as normal. No waiting around in the shower with a hair mask on! My hair feels so soft and nourished without weighing it down! Which is very important to me! I've also been getting far fewer split ends since using this too 😁 - Emily
★★★★★LifeSaver Deep Sleep Overnight Pre-wash Treatment - I Just Love It.This is a fabulous product which has lived up to my expectations. I love the fragrance too it’s like sleeping in a spa. My hair has remained supple and after my last visit to the hairdresser she remarked that it felt thickened. Thank you. - Elizabeth
★★★★★LifeSaver Ultra Pre-wash Treatment - Nothing Short Of Miraculous!After using the original lifesaver for around 6 months & believing nothing could ever beat that, I tried the Ultra version & was literally blown away by the difference it made to the ends of my hair. Texture is much improved & the shine is incredible...hair feels like silk! - Lizanne
★★★★★LifeSaver Pre-wash Treatment - Best Ever Hair TreatmentUnlike other hair treatments on the market, I love that this product goes on before washing. I’ll either apply it the night before washing my hair, or before a gym workout. Within minutes, I can feel my hair soak up the goodness. After washing and styling my hair, it looks and feels noticeably nourished, softer and shinier. My favourite hair treatment that gives and gives. - Jemma
Using a brush that doesn’t stress hair means less hair snapping off. Perfect for all types of hair, long or short, voted by British Beauty Blogger as her favourite ever brush, our No.1 Brush is a game-changer in brush design. Detangle and style in one, whilst protecting the hair, boosting thickness, and being gentle on the scalp. Voted No.1 by industry professionals, this brush has super smooth and flexible bristles made from Japanese nylon, that glide through the hair releasing knots without snagging or pulling.
★★★★★Best Brush EVER!This brush is now MY NO.1 BRUSH! I love it, I have quite thick hair, this brush glides through with no issues, it leaves my hair feel so smooth and it doesn't tug, I have never been so happy with a hair brush! I use it for both distributing product and daily brushing, very happy and would not hesitate to recommend. - Joanne
★★★★★Simply The Best!The Best brush I've ever had! Glides through you hair and untangles those little knots in no time without pulling out the hair. Amazing!!! - Margrieta
★★★★★Remarkable!I told my mum to try MVC products meaning the Shampoo, Conditioner and LifeSaver. I hadn’t meant the hairbrush as I’d never even thought of trying it out. She however did. Cue hairbrush now being with a new owner as it’s amazing. I personally hold my hands up and will say I turned my nose up at the hairbrush thinking it didn’t look like anything special but wow. It glides through the hair, is lightweight and doesn’t snag on the knots. I will have to give this back and buy my own at some point and it will definitely be worth it. - Yasmin
Keeping the hair protected, supple and flexible minimises shrinkage, breakage and splitting. Regular use of LifeSaver Pre-wash gives you back your best hair naturally. Use quality tools and read our blogs for better methods to cut, colour and style hair for long term health and protection.
Michael Van Clarke
January 19, 2023
January 05, 2023
December 10, 2022
Cold dry air outside, warm dry air inside; this seasonal pincer movement rips the moisture from the hairshaft leaving it thin, brittle and up to 3% shorter.
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